It contains the domain, viewCount (increments each pageView in a session), and session start timestamp. This is used to determine if HubSpot should increment the session number and timestamps in the _hstc cookie. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. Car culture has nothing on the Numtot movement - a meme-filled call for improved public transit that has amassed 200k+ disciples on Facebook.Īnalytical cookies are used to understand how visitors interact with the website. ![]() To reach younger buyers, car wax brands are partnering with YouTubers and placing their products in video games like CSR Racing 2.īut if stan culture is a metric for enthusiasm, public transit advocates may have the car honchos beat. The industry is taking a marketing U-turn Even worse: Car magazines - once a way to rev up excitement for flashy new vehicles - have run out of steam. That’s bad for optional amenities like car wax. The number of 16-year-olds with driver’s licenses has dropped by almost half since 1983.Īnd even though young people own cars at roughly the same rate, they enjoy them less: In 2018, young people were more likely to say they’d prefer an alternative to driving. That hasn’t happened: Millennials are now taking out auto loans - a metric of car buying - at a slightly higher rate than Gen X did at the same age.īut it is true that young people aren’t as invested in car culture as their elders were. ![]() Are the Kars really 4 Kids?Ībout a decade ago, auto execs panicked that millenials would stop haggling for cars. Cars aren’t spaces of endless possibility as they were for older people. Instead of the traditional wax, younger buyers are opting for longer-lasting - but less flashy - synthetic coatings.įor this new crop of drivers, aesthetics are taking a back seat to practical use. Sales of the product have always waxed and waned, but around 2013, car wax brands like Meguiar’s, Turtle Wax, and Collinite started to see interest in their products decelerate. Afghanistan, Albania, Algeria, American Samoa, Angola, Anguilla, Antigua and Barbuda, Armenia, Aruba, Azerbaijan Republic, Bahamas, Bahrain, Bangladesh, Barbados, Belarus, Belize, Benin, Bhutan, Bosnia and Herzegovina, Botswana, British Virgin Islands, Brunei Darussalam, Burkina Faso, Burundi, Cambodia, Cameroon, Cayman Islands, Central African Republic, Chad, Comoros, Cook Islands, Democratic Republic of the Congo, Djibouti, Dominica, Dominican Republic, El Salvador, Equatorial Guinea, Eritrea, Ethiopia, French Polynesia, Gabon Republic, Gambia, Georgia, Ghana, Gibraltar, Grenada, Guadeloupe, Guam, Guatemala, Guernsey, Guinea, Guinea-Bissau, Haiti, Honduras, Iraq, Jamaica, Jersey, Jordan, Kazakhstan, Kenya, Kiribati, Kuwait, Kyrgyzstan, Laos, Lebanon, Lesotho, Liberia, Libya, Liechtenstein, Macau, Macedonia, Madagascar, Malawi, Malaysia, Mali, Marshall Islands, Martinique, Mauritius, Mayotte, Micronesia, Moldova, Montserrat, Mozambique, Namibia, Nauru, Nepal, Netherlands Antilles, New Caledonia, Nicaragua, Niger, Nigeria, Niue, Oman, Pakistan, Palau, Panama, Republic of the Congo, Reunion, Russian Federation, Rwanda, Saint Helena, Saint Kitts-Nevis, Saint Lucia, Saint Vincent and the Grenadines, Serbia, Sierra Leone, Solomon Islands, Somalia, South America, Spain, Svalbard and Jan Mayen, Swaziland, Tajikistan, Tanzania, Togo, Tonga, Trinidad and Tobago, Turkmenistan, Turks and Caicos Islands, Tuvalu, Uganda, Ukraine, United Kingdom, Uzbekistan, Vanuatu, Vatican City State, Vietnam, Virgin Islands (U.S.Photo by Barry James Gilmour/Fairfax Media via Getty ImagesĬar wax merchants are facing a looming crisis: Young people just aren’t getting their buff on anymore.
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